Finetouch - Branding and Site Design

This branding and web design project captures the essence of Irit Fine’s deeply personal and supportive doula services. The site welcomes visitors with a warm, nurturing tone that reflects her rich background Swiss-born, based in Tel Aviv and Zurich, a mother of three, and an experienced gallery owner turned doula

Through intuitive navigation and heartfelt messaging, the site outlines a holistic journey of motherhood from pregnancy preparation, through birth support, to postpartum care emphasizing trust, presence, and emotional empowerment

The inclusion of special rituals like Blessingway, Closing of the Bones, and Womb Blessings adds layers of authenticity and spiritual connection to the user experience
Overall, the design beautifully aligns with Irit’s gentle and mindful approach, delivering a branded experience that’s as supportive as the services she offers.